Cloud Based CRM Helps Carefully Maintain Customer Decision History for Lifelong Relationship
All of his customers' needs or requirements are recorded using VIdegree as pending/to do tasks as reminders to himself. Just because a customer has viewed an estate, doesn't mean his job is done. Clients are often not satisfied, or still have additional needs. If only paper records are made, it is very easy to forget certain important details resulting in missed sales opportunities. "VIdegree's "pending tasks" notifies and reminds me of tasks on the services main page, by email, and mobile push notifications. These reminders help me keep customer wishes on my mind at all times, until I find exactly what they need. And that is how I like to close all my cases."
All of his customers' needs or requirements are recorded using VIdegree as pending/to do tasks as reminders to himself. Just because a customer has viewed an estate, doesn't mean his job is done. Clients are often not satisfied, or still have additional needs. If only paper records are made, it is very easy to forget certain important details resulting in missed sales opportunities. "VIdegree's "pending tasks" notifies and reminds me of tasks on the services main page, by email, and mobile push notifications. These reminders help me keep customer wishes on my mind at all times, until I find exactly what they need. And that is how I like to close all my cases."
"Building a customer base is like building a house, the foundation is extremely important. Only on a strong foundation, can a magnificent building be built." Huang Jing-Yan has his own very unique way of managing the Chinatrust Real Estate Co.'s Zhongli regional management location which has allowed him to always have a clear idea of any customer related details. "The foundation for everything, is the information of our customers. Files with customer information must first be created and filled in before we take the next step of actually contacting a customer. In this manner, trust can be built, which allows us to effectively help our customers find exactly what they are looking for."
Mr. Huang has 11 years of prior experience as a sales agent. He had previously worked as a sales person at a well-known life insurance company, and just became a manager for Chinatrust Real Estate this year. "I wanted to take on more challenges," said Mr. Huang.
"I became accustomed to using a systematic database to manage customer information while working for the insurance company, but the real estate industry likes to use standard paper forms to keep customer information and needs. I believe that using a paper process to manage customer lists comprises work and sales effectiveness. Therefore, I started looking for a suitable customer relationship management system." Mr. Huang went online and searched for the term "CRM." The first one that appeared was VIdegree. After further comparison and evaluation, he found that VIdegree was exactly what he needed, and signed up for the trial online.
"Although using paper records does indeed achieve the purpose of recording customer information, but when you're looking for something, you have to flip through a stack of papers, and it's a huge waste of time," stated Mr. Huang. When Huang first started to use VIdegree, he used the "tagging" feature to divide his clients into different groups. For example, customer source could be labeled as "introduced by middleman," "walk-in," and etc. Customers can also be organized according to their interests and house-viewing habits etc. Organizing his clients in this manner has allowed Mr. Huang to better understand his clients. Furthermore, when he wants to find a piece of information, he can just search using relevant tags to find exactly what he needs. He no longer has to try to remember everything on his own, "It really has improved my work efficiency a great deal!" expressed Mr. Huang.
All of his customers' needs or requirements are recorded using VIdegree as pending/to do tasks as reminders to himself. Just because a customer has viewed an estate, doesn't mean his job is done. Clients are often not satisfied, or still have additional needs. If only paper records are made, it is very easy to forget certain important details resulting in missed sales opportunities. "VIdegree's "pending tasks" notifies and reminds me of tasks on the services main page, by email, and mobile push notifications. These reminders help me keep customer wishes on my mind at all times, until I find exactly what they need. And that is how I like to close all my cases."
"When first choosing a CRM, the primary consideration was that, it had to be easy to use." Mr. Huang continues to say proudly, "It took us less than a month to get used to VIdegree!" VIdegree's intuitive and user-friendly design is much different from traditionally hard to use and complex CRM systems. Instead, VIdegree's design concept is more like Facebook. If you know how to use Facebook, you know how to use VIdegree.
Because of VIdegree, Mr. Huang has increased his deal signing success rate by tenfold within half a year. For Mr. Huang, VIdegree is not only a system, it’s like the foundation of a house. Having a clearer understanding of customers' needs, interests, likes and dislikes, and what he has previously promised them has helped Huang gain the trust of his clients, serving as the foundation for his booming real estate career.
“Buying a house is for life, so our relationship with our customers should also be for life,” says Mr. Huang with conviction.
