Operating and Managing on the Cloud Helps Chain Pets Store Achieve Service Acclaim
What makes the pet industry special is that the customer paying for the service, is typically not the one who receives the service (the pet does). A single customer might own several pets at the same time. The owner's family might also bring the pets in to the store to buy stuff or receive care. The multiple different relationships of a pet with its owner or several owners can become difficult to keep track of. Most standard CRM systems are unable to account for such all the different connections between pet and owner/owners. But VIdegree allows users to freely add new fields or columns to record the name of each pet. This feature can also be combined with the tagging feature to label the service needs and commonly purchased items of each pet a customer owns along with other information such as the breed of the dog and the customer's rating. Such features help easily organize the identity of the pet, the identity of the customer, and the service or goods required in relation to each other. This service improvement is only made possible by the fact that VIdegree allows for the addition of new fields and also its tagging feature.
What makes the pet industry special is that the customer paying for the service, is typically not the one who receives the service (the pet does). A single customer might own several pets at the same time. The owner's family might also bring the pets in to the store to buy stuff or receive care. The multiple different relationships of a pet with its owner or several owners can become difficult to keep track of. Most standard CRM systems are unable to account for such all the different connections between pet and owner/owners. But VIdegree allows users to freely add new fields or columns to record the name of each pet. This feature can also be combined with the tagging feature to label the service needs and commonly purchased items of each pet a customer owns along with other information such as the breed of the dog and the customer's rating. Such features help easily organize the identity of the pet, the identity of the customer, and the service or goods required in relation to each other. This service improvement is only made possible by the fact that VIdegree allows for the addition of new fields and also its tagging feature.
When VBONE was first established, the CEO Wu Yu-Ting attempted to a cloud POS management service to keep records. But the single-direction tracing and analysis nature of the service did not allow for the precise management of customer purchasing history or analysis she had hoped for. To more closely understand customers and provide them with better care and service, Yu-Ting needed an alternative, more powerful cloud based service. To achieve her goals, she needed a cloud based CRM system that could integrate the company's current POS system, and connect customers' purchasing records with records of services paid for. She later came into contact with the cloud based CRM system, VIdegree, and it was exactly what VBONE needed to manage their mass customer network. Not only did VIdegree have powerful features to help easily manage basic customer information, customer purchasing records, perform customer base analysis and record and share memos, the most amazing part was that it could integrate the cloud POS management system JabezPos. JabezPos could be used in the front end to collect customer information, the information can then be quickly imported into the VIdegree system for management. According to Yu-Ting, as the CEO of VBone, "All I can say about VIdegree is that it is the perfect cloud service!"
What makes the pet industry special is that the customer paying for the service, is typically not the one who receives the service (the pet does). A single customer might own several pets at the same time. The owner's family might also bring the pets in to the store to buy stuff or receive care. The multiple different relationships of a pet with its owner or several owners can become difficult to keep track of. Most standard CRM systems are unable to account for such all the different connections between pet and owner/owners. But VIdegree allows users to freely add new fields or columns to record the name of each pet. This feature can also be combined with the tagging feature to label the service needs and commonly purchased items of each pet a customer owns along with other information such as the breed of the dog and the customer's rating. Such features help easily organize the identity of the pet, the identity of the customer, and the service or goods required in relation to each other. This service improvement is only made possible by the fact that VIdegree allows for the addition of new fields and also its tagging feature.
Being able to import data from their cloud POS system into VIdegree, along with VIdegree's multi-dimensional querying capability, makes the management and recording of customer information a hassle-free process. Along with the feature which allows users to make memos on any customer has allowed VBONE to record and keep track of important details about any customer and their pets, helping their stores to quickly and easily understand the purchasing habits and needs of each individual customer. Aside from customer management, the staff can also utilize VIdegree's work calendar to set schedules and assign or divide tasks. This allows the front desk to assign specific beauticians that best match the needs of a customer when receiving service appointments. The system can also be used to record the work history of each individual employee.
"Since implementing VIdegree over a year ago, the largest impact has been the amount of positive response towards our service we've received. VIdegree's quick search allows us to immediately search for past service records, purchase history and memos of any existing customer by both owner or pet name. This allows us to fulfill customer service requests in the shortest amount of time possible, substantially reducing the time needed for service or appointment calls; keeping the next customer from waiting. The implementation of VIdegree into our operations has no doubt been a boon to our efforts in increasing our attentiveness and quality of service!" emphasized CEO Wu.
For VBONE, all important customer related information and services are recorded or processed using VIdegree. Gone are the days of handwritten notes hastily scribbled down. A lack of systematic information management translates hinders from working as a team, "VIdegree is easy to use, allowing us to not only more directly service pets and pet owners, but also perform internal management. To a store like us, it really is hitting two birds with one stone; it not only helps increase profit, but can also be used to control operations. Laughing, CEO Wu continues to state, "I hope that we can continue to expand throughout the North Sanxia area, providing quality service in a larger area!"
