使用服務 VIdegree
The First User of VIdegree Increases Revenue by 5.5 Times Within 5 Years
Qiu Ting-Yu Joy Dream Mattress CEO

In discussing how he uses VIdegree, Qiu shares that he makes the most use of the tagging and customer memo features. First, the tagging feature is used to define product type, then once a customer selects their mattress, the system is then able to send them emails, newsletters, or text messages using personalized script. This serves to remind customers that Joy Dream Mattress provides after-sales services. After-sale service includes the continuing maintenance and care for all mattresses sold, and make customers feel welcome in our store at any time. Second, through VIdegree's customer memo feature, Qiu is able to clearly records the purchasing history of each customer along with their maintenance service details. Used in conjunction with the caller-ID function, basic information on a customer is automatically displayed on-screen when customers call-in to the store, making the service provided much more immediate! Qiu further explains, "VIdegree is not only a practical tool, it can also be used for customer analysis. Joy Dream Mattress uses "potential customer" and "current customer" tags as different categories. VIdegree's built-in customer demographic analysis feature can then be used to calculate sales-success rates. You can even add an additional parameter for analysis such as 'area,' to perform cross-analysis and comparison. This allows for the adjusting of our product line accordingly. Aside from increase our customer service quality, VIdegree has also helped automate the sending of messages and delivery of goods notices. Customer shipping information is automatically sent to our partnered suppliers and also the delivery driver, simplifying the amount of work we need to perform behind the curtains.

- Qiu Ting-Yu Joy Dream Mattress CEO

In discussing how he uses VIdegree, Qiu shares that he makes the most use of the tagging and customer memo features. First, the tagging feature is used to define product type, then once a customer selects their mattress, the system is then able to send them emails, newsletters, or text messages using personalized script. This serves to remind customers that Joy Dream Mattress provides after-sales services. After-sale service includes the continuing maintenance and care for all mattresses sold, and make customers feel welcome in our store at any time. Second, through VIdegree's customer memo feature, Qiu is able to clearly records the purchasing history of each customer along with their maintenance service details. Used in conjunction with the caller-ID function, basic information on a customer is automatically displayed on-screen when customers call-in to the store, making the service provided much more immediate! Qiu further explains, "VIdegree is not only a practical tool, it can also be used for customer analysis. Joy Dream Mattress uses "potential customer" and "current customer" tags as different categories. VIdegree's built-in customer demographic analysis feature can then be used to calculate sales-success rates. You can even add an additional parameter for analysis such as 'area,' to perform cross-analysis and comparison. This allows for the adjusting of our product line accordingly. Aside from increase our customer service quality, VIdegree has also helped automate the sending of messages and delivery of goods notices. Customer shipping information is automatically sent to our partnered suppliers and also the delivery driver, simplifying the amount of work we need to perform behind the curtains.

- Qiu Ting-Yu Joy Dream Mattress CEO
{SCOpenGraph image=http://www.gsscloud.com/images/stories/946/dsc00445_c7f46.jpg} 「無論在哪個營業據點,我們都能夠迅速調出客戶資料,提供更精準、更精緻的服務內容,以服務創造附加價值、帶動業績成長,正是我們的核心目標。」悅夢床坊邱挺瑜總經理表示「無論在哪個營業據點,我們都能夠迅速調出客戶資料,提供更精準、更精緻的服務內容,以服務創造附加價值、帶動業績成長,正是我們的核心目標。」悅夢床坊邱挺瑜總經理表示
Joy Dream Mattress was established in 2010, and by 2015, Joy Dream Mattress already had seven different branch locations. Behind the company's rapid growth, in addition to providing highly competitive mattresses, the company further provides customers with the feeling of being right at home. Excellent and attentive service has been crucial to Joy Dream Mattress's rapid accumulation of loyal customers. "Regardless of at which branch location, we are able to quickly pull up a customer's information to provide customers with more accurate and more personalized service. Creating value through service to drive sales growth is what we are all about." states Qiu Ting-Yu, the CEO of Joy Dream Mattress.

Before Joy Dream Mattress officially began its operations, CEO Qiu realized that "the customers" would be the driving force behind the company's growth.   Therefore, regardless of whether discussing the management of a single store, multiple branches, or even on the corporate enterprise scale, customer relationship management must be prioritized. But in regards to customer relationship management, where do we start from, and what relationships are we managing? Only with systems assistance can systematic and precise management occur. Knowing this led CEO Qiu to begin shopping around for a CRM product suitable for small to mid-sized companies. In 2010, around the same time, GSS's VIdegree went live making its services available. To CEO Qiu who already had a considerable amount of knowledge of customer relationship management, as soon as he tried out VIdegree, he was immediately hooked, realizing that its flexibility, tagging feature, and advanced search function were exactly what he needed. And that is how Joy Dream Mattress officially became the first user of "VIdegree Customer Relationship Management." Since then, Joy Dream Mattress and VIdegree have both continued to grow, improving the quality of service provided to customers.

In discussing how he uses VIdegree, Qiu shares that he makes the most use of the tagging and customer memo features. First, the tagging feature is used to define product type, then once a customer selects their mattress, the system is then able to send them emails, newsletters, or text messages using personalized script. This serves to remind customers that Joy Dream Mattress provides after-sales services. After-sale service includes the continuing maintenance and care for all mattresses sold, and make customers feel welcome in our store at any time. Second, through VIdegree's customer memo feature, Qiu is able to clearly records the purchasing history of each customer along with their maintenance service details. Used in conjunction with the caller-ID function, basic information on a customer is automatically displayed on-screen when customers call-in to the store, making the service provided much more immediate! Qiu further explains, "VIdegree is not only a practical tool, it can also be used for customer analysis. Joy Dream Mattress uses "potential customer" and "current customer" tags as different categories. VIdegree's built-in customer demographic analysis feature can then be used to calculate sales-success rates. You can even add an additional parameter for analysis such as 'area,' to perform cross-analysis and comparison. This allows for the adjusting of our product line accordingly. Aside from increase our customer service quality, VIdegree has also helped automate the sending of messages and delivery of goods notices. Customer shipping information is automatically sent to our partnered suppliers and also the delivery driver, simplifying the amount of work we need to perform behind the curtains.

 
透過VIdegree精準管理客戶,五年期間悅夢床坊的整體營業額成長了5.5倍!對此,邱總提到,「一般企業在組織快速擴張的過程中,常因現有人力無法即時滿足客戶需求,導致客戶滿意度降低,但悅夢的客戶滿意度卻在這段期間持續提昇!舉例來說,我們曾經遇過客戶因要選購床罩,來電詢問三年前購買的床墊尺寸,悅夢線上確認客戶簡易資料後,便立即答覆所有訂購細節,這樣的精準回應是讓客戶既滿意又驚訝!」這樣的貼心故事僅是悅夢床坊五年來服務客戶的小插曲,現在及未來每天都有令客戶感動的事,真實且持續地在悅夢床坊上演。

使用VIdegree多年來,邱總瞭解企業經營選對正確的系統是何等重要,正因為如此,客戶關係的營造與管理不能等到需求浮現才準備導入,而是要全面且宏觀的建立完整的經營管理架構,才能在企業規模擴張的過程中,能即時反應並獲取高效益。對於悅夢床坊的經營團隊來說,VIdegree不僅止於客戶服務,同時蘊含著悅夢床坊的理想與價值!

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