Finding a modern market for classical workmanship, O’Ringo increased sales of exquisitely hand-made shoes by 70% with VIdegree
O’Ringo sends text messages to customers who have just bought shoes at three junctures, three days, three weeks, and finally six months following the purchase.This special care placed into individualized attention has resulted in O’Ringo’s development of a rabidly loyal consumer base, many customers now shop for shoes exclusively with O’Ringo. “Trust is indispensable to online shops,” said Ceng, “and VIdegree has helped us gain that.”
O’Ringo sends text messages to customers who have just bought shoes at three junctures, three days, three weeks, and finally six months following the purchase.This special care placed into individualized attention has resulted in O’Ringo’s development of a rabidly loyal consumer base, many customers now shop for shoes exclusively with O’Ringo. “Trust is indispensable to online shops,” said Ceng, “and VIdegree has helped us gain that.”
“After using VIdegree, we increased our sales by 160 to 170 percent,” said Ceng. Despite fashioning bespoke leather shoes like a traditional cobbler, O’Ringo is anything but: it reaches connoisseurs through the Internet. Embracing the medium, O’Ringo sought to forgo expensive and impersonal advertising campaigns in favor of the direct and personal connection the Internet offers.
“We need to go back to the basics: earn the faith of our customers and our brand will live forever. The impact may not be as dramatic as traditional advertising, but word of mouth is honestly much more powerful.” He uses VIdegree is like a relay, bringing the quality and heritage of a true craftsman’s handmade product down to discerning customers through VIdegree’s comprehensive communication tools. He then uses it to keep on top of all customer developments, such as direct communication, satisfaction surveys, and other feedback.
Mastering consumer information helps O’Ringo bring Old World class to the New Millennium
Ceng knows that knowing one’s customers like one knows oneself is crucial to success for purveyors of premium goods. VIdegree makes this easy, acting not only as a repository of essential information like preferences, geographic location and purchase history, but as a multi-functional tool that can dynamically sort and group customers with the click of a mouse. This lets Ceng more precisely target his marketing campaigns and communication strategies. For instance, it’s a breeze for him to send a text message to all VIP customers with more than four purchases in the last year about a special loyalty deal on a new line.
VIdegree simplifies management through automation
From department heads to workshop floor clerks, everyone at O’Ringo uses VIdegree. More than handling customer information, O’Ringo uses VIdegree to facilitate every stage of its business process from production to shipping. The key is integration, “We can take the details from conversations with our customers and plug that right in to our shipping and customer service departments, allowing us to create better customer service progress reports and customized assignments.” By being able to handle customer interaction, internal discussion, and task assignment within one platform O’Ringo has brought a new level of smoothness to its operations. “This kind of systematized management is much more efficient,” said Ceng.
VIdegree gives O’Ringo the tools to interact meaningfully with their customers
Ceng shared his secret to better customer interaction: VIdegree’s text messaging integration. O’Ringo sends text messages to customers who have just bought shoes at three junctures, three days, three weeks, and finally six months following the purchase. The first text users are thanked for their patronage and asked about themselves: what they are interested in and why they chose the shoes they did. The second text asks the customer’s opinion on the shoes, things like quality, appearance, and feel. The final message, six months after the purchase, asks customers about any issues they may have had with their shoes and informs them of O’Ringo’s repair service, which will pick damaged items up from customer’s homes for no charge. This special care placed into individualized attention has resulted in O’Ringo’s development of a rabidly loyal consumer base, many customers now shop for shoes exclusively with O’Ringo. “Trust is indispensable to online shops,” said Ceng, “and VIdegree has helped us gain that.”
VIdegree’s interface makes harnessing the power of CRM a snap
“People generally reject new things at first (including VIdegree), but once they found it saved so much time at work they readily accept it.” Indeed, his workers found VIdegree easy to navigate and operate: checking customer records, personal notes, and threaded communication from colleagues.
“It doesn’t matter whether your interactions are business to business or person to person, people will want to use your product when they understand you share their values: honesty and passion.”
